Isobar India launches KickStrat, an internship program

Industry Updates

May 26, 2020

Isobar India, from the house of Dentsu Aegis Network (DAN), has announced the launch of KickStrat, an internship opportunity for aspiring strategists.

KickStrat by Isobar India is a comprehensive and exclusive 24-week training program that allows aspirants to explore account planning and strategy as a significant career choice. The program intends to transform new talent into proficient and effective strategists.

This 6-month program involves a blend of intensive classroom learning, live projects, research, and a variety of assignments. After the first 3 months of rigorous classroom training and research projects, the chosen few will advance to the next 3 months of on-the-job training, which may eventually lead to a full-time position, if lucky. In these times of fewer opportunities, the agency aims to help train and build future strategic leaders with the launch of this program.

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Speaking on the launch, Shamsuddin Jasani, Group MD, Isobar South Asia said, “We are excited to launch this program and train our future strategic leaders. We intend to enable ‘strategic planning’ for interested candidates who can think fast and think hard. This program will help transform new talent into capable strategists for the future. At Isobar, we believe in nurturing culture and a value system that is unique and will help the industry at large.”

“We are excited to launch this program for all the budding brand strategy planners. As we see a shift in the entire communication landscape where everyone is looking at driving transformation, planners will play an important part in driving strategic relationships with clients and help in long-term development and retention. There is a huge dearth of talent, and this program aims to enable and nurture new talent,” added Gopa Kumar, Chief Operating Officer, Isobar India.

“The industry has steadily moved away from the traditional model of account planning. Today, a strategy is at the core of collaboration. It is present at every intersection of different functions. We, at Isobar, believe in nurturing talent, and with KickStrat, we want to build capable new-age strategists who can lead not just from the front but from the centre,” opined Mamtah Sabherwal, Lead – North, Account Planning, Isobar India.