For Navdeep Jangra, creating high-quality content, being responsive, engaging and knowing your audiences is key to making moolah.
Creating unique and engaging content is key to being an influencer. It helps them create a niche for themselves. It is their identity in the digital world, something they often get synonymous to. For Navdeep Jangra, building The Fancy Button is to talk about fashion and styling, giving them a touch of fancy, irrespective of the price tag on the piece being talked about.
Looking back, where did it all begin?
I always wanted to do something different so that I can be ‘the standout’. To leave an unforgettable impression on people be it in school, college or in my current job. I was always inclined towards the glam and glitter of the social media. I have this desire to be among the best dressed at the events. I have evolved my fashion and styling sense over the years and from last two years, I started posting about Fashion, Travel and lifestyle and taking things more seriously.
What’s in the name?
If your social media handle or your blog is catchy enough, you have already conquered half the battle. Catchy names are easily remembered and there are more chances to appear in searches and tags; if you are consistent with the name. The Fancy Button tells you that it’s about someone who loves being fancy and is into styling and fashion. My motto is to make everything fancy be is cheap or expensive. Fashion is not about wearing expensive branded clothes. It’s a unique form of your style and expressing yourself.
What is your USP in this cluttered space? How does your content give you an edge?
I believe in content that is engaging. Quality over quality has always been my USP. Most of my time on weekends is spent on creating inviting content for my Instagram. I like to present quality content to my audience which will give them ideas and which will, in turn, help the brands I am working with.
Please take us through your content creation process. How do you stay relevant and relatable?
Creating content is the most important part of being an influencer. The content should be unique, engaging and should inspire the audience to try the same. The Fancy Button has a motto of making things fancy irrespective of their price tag. Be it a roadside shirt or a Jacket from a high-end store, one should know the art to wear it and most importantly showcase it to the audience in a pleasing way. I try to share the behind the shoot footages as well so that they all know it is not all glam here, there is a struggle too.
How do you make moolah with your efforts?
Consistency and engaging with brands and your audience is the key. Learn what the audience actually wants, for example, a Q n A session with your audience or a phone call with the PR manager to discuss the brand aspirations would definitely break the ice.
In a nutshell, my mantra to create moolah includes high-quality content, being responsive, keeping content engaging and unique, knowing the audience and network in your niche.
How do you maintain editorial objectivity with the influx of brand briefs?
I always try to bring my personal style to the content. I always discuss the brief and the deliverables and prepare a blueprint and again discuss the same with clients. This way it helps me to create content which strikes the right chord.
One instance/experience that made it all worthwhile
The time when I see I am making a difference is when I see people look up to me for fashion advice and send me pictures while deciding attires. The satisfaction which you get when your audience believes in you is the best part of the job.
Every campaign that I have worked on till date has its own story and I love every bit of it. It was a great pleasure for me to work with a reputed French Automobile company called Citroen which is planning to enter in India in 2020.
Weirdest brand brief/request ever
Free product reviews and only the positive reviews and reviewing the products without even using them are the most common ones. And if you politely decline them they say other people of the same level are doing it, which is definitely weird and sad at the same time! PRs should learn to take no as an answer.
If not blogging, you would be?
I have creativity in my blood and I love wearing smart clothes even when I sleep so maybe an architect or a fashion model. There is no harm in choosing two!
A day in your life…
Is hectic! Blogging is a very serious thing and requires a lot of time. Being into a 9 to 5 job and working for an MNC leaves you very limited time to create, brainstorm, trying looks — some work, some don’t. Checking on emails, replying brands, scheduling calls and photo-shoots and picking the best out of the lot. It is one heck of a process!
Message/tips for upcoming bloggers
Be true to your self. Know your audience and create something which inspires them.
Your Favorite Influencer
I don’t have a single person as my favourite. There are many influencers around the world whose work I follow and take inspiration from.
The Future you foresee for your Personal Brand
I would love to grow my business and create more unique content and one day, come up with my own merchandise.