Over time, content creation led Purnima Nath, a person who loved wearing black, to explore and experiment with varied hues.
A freelancer’s life can be tough when it comes to schedules, timelines and managing briefs. It is unpredictable, something Purnima Nath likes while working as one. She feels it is important to always maintain your style across your work so that it is distinguishable. She tells us more about her content creation style and life as The Confused Hogger.
Looking back, where did it all begin?
It all actually began over three years ago when as a new college kid I started roaming around in search of good food with limited pocket money and my mom saying: All these hogging sessions are not gonna benefit you anyway in life!
What’s in the name?
The name is the closest anyone has gone to define me. Be it selecting something from the menu, be is choosing which picture to upload, be it having the last pani puri even after my lips are burning, confused hogger is what I would precisely call myself.
What is your USP in this cluttered space? How does your content give you an edge?
Initially, I started off as a food blogger. Now as a content creator, I have chosen to say no to a lot of things just to maintain my feed. From someone who wears black on black, over the time I’ve fallen in love with colours and colour theory and that’s what my Instagram speaks now.
Please take us through your content creation process. How do you stay relevant and relatable?
Nowadays everyone is in a rush to put forward content every day. I also did that earlier but later I realized its quality over quantity. Now I post only when I know my happy with the content I’m creating for myself and for brands. Everyone has a different story over here, make Instagram a medium to tell your story and that’s how even with time, your content will stay relevant.
How do you make moolah with your efforts?
From being a blogger, I became more of a content creator, then a Stylist and a Photographer. Each day for me begins with shooting something or the other at home and in a couple of months, brands and agencies started noticing my work, and before I could even realize I had started getting paid gigs from some of my favourite brands as well.
How do you maintain editorial objectivity with the influx of brand briefs?
As a freelancer, no matter how much creative freedom we are given, there are always barriers to a project. I try my best to pitch the idea or mould the idea as per the brief in my style. I make sure I never let my style get out of that picture so that if someday the picture is somewhere without even my name, people can guess that it’s by The Confused Hogger.
One instance/experience that made it all worthwhile
I remember this one time where I was facing a creative block for days, where I would get up and just not feel like looking at my camera. I didn’t work for a week because I wasn’t at my best. For an anxious person, I was really at my lowest when one day I receive a text from my Mom, she sent me a picture and asked, “Is this shot by you?” For a moment I thought somebody stole my picture and put it up on the store but when I looked closely, I saw it was the picture I had shot for a brand. People recognizing your work without even your name being mentioned on it has to something that makes it all worth it.
Weirdest brand brief/request ever
The weirdest brand brief I ever had to do was a barter collab with a drink based in Bangalore who wouldn’t even send me the drinks but were asking me to write a review (which they would send) and post pictures (which they would send). And mind you, after I rejected it, I even saw a couple of people do that campaign.
If not blogging, you would be?
A bartender. Anyday!!
A day in your life…
I’m at my best when I’m shooting or prepping for one and you can’t really put a timeline to it as I’ve seen myself wake up at 5 am and work till 3 pm and days, when I wake up at 11 am and work till 11 pm. As unpredictable a freelancer’s life is, it always gives you the benefit of making your own timetable.
Message/tips for upcoming bloggers
Keep it real. Don’t try and do what others are doing. Everyone here is fighting for who they really are. Bring your personality into everything you do and that’s how you’ll shine.
Your Favorite Influencer
My favourite Influencer has to be Shivesh Bhatia. I’ve been following him ever I had joined Instagram. And looking at him grow every day gives me so much happiness and motivation!
The Future you foresee for your Personal Brand
To not die because of too much acidity is what I am hoping for.