As a means to break free from the stress and monotony of post-graduation, Reetika Anand started Tempting Tales on Instagram.
For the last two years, Reetika Anand has spent significant hours of her life roaming around in search of food, exploring new cuisines and creating content around it. She loves to craft stories around food, something that reflects in the name of her page: Tempting Tales.
Looking back, where did it all begin?
It started about two years ago when I was dealing with the stress of completing my post-graduation. A friend had suggested for me to start an Instagram page for fun. I opened this page as a means to crack out of my monotonous shell. Been good so far, I have had all the ups and downs but the rollercoaster ride is worth it!
What’s in the name?
I have always liked the food that’s extremely pleasing to look at, that you just want to gulp down. Also, I am rather enthusiastic when I narrate stories. Tempting Tales is all about a foodie storyteller.
What is your USP in this cluttered space? How does your content give you an edge?
Everyone has their own unique style. Mine is about simplicity. Amidst all the fancy food and plating styles, I prefer my food to look as homely (or I would as desi) as possible. In the last few months, I have been started exploring food beyond Delhi. I am visiting new cities to explore food and I feel I want to travel my life out.
Please take us through your content creation process. How do you stay relevant and relatable?
The first step to creating content is learning. I learn a lot from my fellow bloggers and have a lot of respect for their efforts and content. I try to keep improvising my content with static images, videos, captions and what not! It’s very important to be true to your followers.
How do you make moolah with your efforts?
Everything is a marketing strategy. I feel your content speaks volume for you. When you are a fresh mind and have the enthusiasm to do various unique concepts, brands approach you to highlight their products.
How do you maintain editorial objectivity with the influx of brand briefs?
I always ensure I go through the editorial brief about a thousand times. It is important to be active, ask even the silliest questions without hesitation, ask the brand for suggestions on your final content and maintain a level of transparency.
One instance/experience that made it all worthwhile
One day I was in a café with my friends when an adorable girl came up to me, asking if I was Tempting Tales. I was stunned. It felt amazing to know that people know me and appreciate my work.
Weirdest brand brief/request ever.
None so far
If not blogging, you would be?
A software tester. I am living that dream too.
A day in your life…
I get up, work office hours for my IT job and simultaneously keep posting. I go home and start my food hunt.
Message/tips for upcoming bloggers
Just be you. Find your USP. Respect your fellow bloggers. It’s a rough road to reach a few milestones but stay there.
Your Favorite Influencer
The Future you foresee for your Personal Brand
Maybe open up my own café in a few years.