When not working on creating content for his own Instagram page, Saurav Nagar handles the backend functions for ZingyZest.
When dealing with brands and brand briefs, it becomes imperative for influencers to keep content first. To keep audiences in mind before diving into any decision and ensure authenticity in each post that goes live on the page. Saurav Nagar feels that it can be tricky negotiating a brand brief and that brands should understand the difference between a creator and a person with expertise in sales. He tells us about his journey so far.
Looking back, where did it all begin?
When I was 19 years old, I started helping Sarah, ZingyZest in handling the backend work, and felt I belonged here and loved working in this field.
After a while, Sarah encouraged me to start my own page, it all started when she started clicking my pictures, slowly brands started approaching me and since then there no turning back.
What’s in the name?
I never wanted to keep anything fancy, so chose my name only as my username, Sauravnagar_.
Please take us through your content creation process. How do you stay relevant and relatable?
I like wearing clothes which everyone can afford and feel comfortable in. If you ain’t feeling confident even after wearing a high-end suit, maybe that’s not for you, and that’s completely fine. There is everything for everyone and that’s my point of creating content around the same.
How do you make moolah with your efforts?
Creating a living is extremely tough especially in creative fields and I’m extremely choosy when it comes to endorsing brands. I make sure I work with brands I truly believe in and want my audience to buy.
How do you maintain editorial objectivity with the influx of brand briefs?
Brand briefs can be extremely tricky at times, brands need to understand I’m a content creator and not a sales guy. Generally, PRs are open to suggestion, so I try to bring things on the table which in feel will work for the brand as well as my feed and audience.
One instance/experience that made it all worthwhile
I love how people my age come and meet me, take tips from me, the fact that I get recognized on the streets always make all my hard work worthwhile.
Weirdest brand brief/request ever
Weirdest was I guess, I was called in a pool party to glam up the event, for me that was really weird, haha.
If not blogging, you would be?
I am currently pursuing post-graduation in Masters in commerce, I still would’ve been a student at Delhi University if not a blogger.
A day in your life…
As many people know, I also handle Zingy Zest and handle all its backend work. It generally begins with editing vlogs for Youtube, handling accounts and sending invoices, I generally create content for my page by the noon and hit the gym in the evening and give an hour to myself to play PS4 by the night.
Message/tips for upcoming bloggers
Don’t let the pressure of others doing well in the field affect you. Always stand your ground, there’s nothing worst than giving up and feeling less motivated seeing others achieve more.
Your Favorite Influencer
My favourite influencer is ZingyZest. I feel she’s Awesome.
The Future you foresee for your Personal Brand
I really want to focus more on creating quality videos, as I feel videos are definitely the future.