Shreemayee feels her day-to-day experiences reflect in her writing


For Shreemayee Chattopadhyay, each post on her blog is like a page in her diary where she passionately documents her experiences.

While writing an article or a review, Shreemayee makes it a point to do in-depth research about the topic at hand. For her, it is one of the most essential parts of the content creation process. To know that someone tried on a product after reading her review gives her immense joy, inspiring her to work harder. She tells us more about her journey so far.

Looking back, where did it all begin? 

As I am from an academic background, the obvious choice (better to say family’s choice) was stepping into a teaching job. So by profession, I am a teacher. Though I didn’t want to be. Since teenage, I wanted to get into the beauty industry. I love to write. Whatever I did hear, especially some unique beauty recipe that I heard from my mom or granny, I would write in my small diary. Photography is another love. Hence, I gave birth to my blog where I have assembled all my passion. Yes, my blog is my third child and I love it from my core of heart.

What’s in the name? 

I named my blog Shreemayee’s Diary. Each post in my blog is like a small page from my diary. Whatever I write, even a review of a product, I keep in my mind what I have learned in my teens. 

What is your USP in this cluttered space? How does your content give you an edge?

Honesty is the word. If you call it USP, it is. Beauty, Lifestyle, Fashion, Makeup, Travel, in each field whatever I write is based on my honest personal experience. I have put all my energy and enthusiasm to give each of my articles a personal touch. I always try to reach my audience with the right piece of article that they expect from me.

Please take us through your content creation process. How do you stay relevant and relatable?

In-depth research and analysis work here. When I sit to write an article, may it be a review of any product or any lifestyle topic, I do lots of research. Experiences from my day-to-day life reflect in my writing.

How do you make moolah with your efforts?

Through brand collaborations and accepting guest posts for my blog.

How do you maintain editorial objectivity with the influx of brand briefs?

It’s very tough to balance between the two. Not only me, I think every blogger will say this. I give a lot of importance to being honest to my audience. I accept to work only with the brands whose products match with the theme of my blog. I always tell the brands I can only review after using their products for quite a while. Also, if I find something wrong in the stuff, will share with my audience. Most of the brands agree with this. But, some still don’t like to face any criticism and I don’t work with them.

Also Read: Don’t try to be a clone of an influencer you love: Kuljyoti Dhingra

One instance/experience that made it all worthwhile

When someone says that she/he has tried any product after reading my review and has received good results. Honestly, this inspires me to work more.

Weirdest brand brief/request ever

When brands ask me for a mandatory five-star review of their products.

If not blogging, you would be?

I’m a teacher apart from being a blogger. Also, I could be a photographer, a singer or a designer.

A day in your life…

Wake up early in the morning, sit to write something for my blog, take photos (especially the day I post), get ready for school and work through the day. After coming back in the evening, I spend some time with my family, do Yoga, scroll through Instagram, read and write some more, work on edits, listen to music and sleep.

Message/tips for upcoming bloggers

Be honest to yourself and your audience. Listen to your heart. Concentrate on the content you are creating.

Your Favorite Influencer

Shalini Srivastava and Sonali Patil.

The Future you foresee for your Personal Brand

I want Shreemayee’s Diary to be remembered as an honest beauty and lifestyle blog. It remains as the connecting link between the users and the brands.