Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features Anti Racism campaigns, Mumbai Police Instagram Strategy, Eid brand creatives 2020 and more.
Anti Racism Campaigns that say all lives matter
Through the years, several voices have come out in support of the Anti Racism movement, here we showcase a few of the campaigns that march with the aim for a better tomorrow. Read more here.
In-Depth: Decoding Mumbai Police Instagram Strategy
In conversation with Sunchika Pandey, we decipher the Mumbai Police Instagram Strategy and grasp what goes behind transforming ‘sarkaari stuff’ into ‘engaging content’. Read more here.
Brand Saga: Navratna Oil, keeping Indians Thanda Thanda, Cool Cool
The sun is shining bright, there could be no better time to cool our head while taking a stroll down the memory lane with Emami Navratna Oil advertising journey, one champi a time. Read more here.
Air Asia releases a crowdsourced video campaign, #FlightsOfImagination
Wunderman Thompson South Asia’s #FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the human desire to fly. Read more here.
Wagh Bakri Tea reiterates the role of tea during lockdown with storytelling
Scarecrow M&C Saatchi created a digital film trilogy comprising of a film for Mother’s Day for Wagh Bakri Tea. Read more here.
Daawat Basmati Rice celebrates relationships with #PehliDaawat
Conceptualized on the grounds of hope that life will be normal again, Daawat Basmati Rice launches its #PehliDaawat- a series of 4 videos to celebrate relationships amongst people. Read more here.
Peter England’s campaign ft Ayushmann Khurrana raises awareness about face masks
LG kids express gratitude towards corona warriors
Compiled as an e-book, #LGKidsSaluteTheRealHeroes is documentation of gratitude expressed towards corona frontline warriors by kids of LG employees. Read more here.
Crescent Moon rules the social world as brands shower Eid Mubarak creatives
Even in a state of lockdown, the advertising world has come together to celebrate Eid with enthusiasm. We revel into the joy of the festivity as brands pour in Eid creatives socially. Read more here.
#FilmFromHome: Volini’s digital campaign urges India to come out stronger
Conceptualized by Lowe Lintas, #FilmFromHome campaign for Volini aims to inspire people to step into the post-lockdown world brimming with hope & positivity. Read more here.
Wildcraft attempts to create hope for Post COVID-19 world
The new campaign by Wildcraft, ‘Hain Taiyaar Hum’, attempts to inspire Indians to step out and follow their passion in the post-COVID-19 world. Read more here.
Idea 4G’s Seekho Online #ApnoKeSaath helps lift the lockdown on learning
As India waits patiently at home during a tough lockdown, Idea 4G’s new campaign with BBDO India, Online Seekho #ApnoKeSaath celebrates people who are learning and teaching online with the power of 4G internet. Read more here.