Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our weekly roundup of Social Media News this week.
Social Samosa brings you all the latest Social media news, platform updates, and trends dominating the digital ecosystem.
Social media news this week was dominated by Key Highlights from the Pinterest Q1 2020 report, TikTok working an AR ad format, and much more.
LinkedIn rolls out new updates for Sales Navigator
LinkedIn has globally introduced new features for Sales Navigator, to help marketers and the sales community build upon their virtual selling strategy. Read more here.
I&B Ministry drafts social media ad policy guidelines
In an attempt to improve and standardize social media outreach of ministries and government departments, a draft policy has been released by the I&B Ministry. Read more here.
Facebook weekly updates & response to COVID-19
The digest includes the Facebook family of apps’ announcements from the week and highlights from their response to COVID-19. Read more here.
Google Play Music users to be routed to YouTube Music
Starting today, YouTube will officially invite Google Play Music listeners to transfer music libraries, personal preferences, and playlists to YouTube Music. Read more here.
9.6M pieces of hate speech content were acted upon by Facebook: Report
The report indicates that 9.6M pieces of hate speech content posted on Facebook were acted upon between January and March 2020. Read more here.
TikTok reportedly tests AR ad format
TikTok is working on an AR ad format that adds interactive visual effects to videos and transforms the physical environment. Read more here.
YouTube to launch Brand Lift for TV screens
Brand Lift will help advertisers optimize brand surveys for YouTube on TV screens, which users will be able to navigate or skip using a remote. Read more here.
User Engagement with organic shopping content rises 44% y-o-y: Pinterest Q1 2020 Results
Key HighLights from Pinterest Q1 2020 include growth in the userbase, the state of essential drivers of the platform such as shopping, advertising, and more. Read more here.
Snapchat launches new tools and updates Snap Stars
Prominent Snapchat users or commonly known as Snap Stars will now have a new slate of tools along with access to updated in-app analytics. Read more here.