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*War Drums* It is a moment of joy during the period of a pandemic. The troopers have risen to hop in their topical pods and win the Boonta Eve Classic with Star Wars brand posts.
The celebration stems from a punny take on the iconic catchphrase "May The Force Be With You". While it might be puzzling to track the original use of the catchphrase, the initially recorded uses can be trailed to a congratulatory advertisement for a minister taking the office in the UK on May 4 in 1979.
Also, reiterated in one of the popular TV Series holding up Geek Pride - The Big Bang Theory. While Star Wars fans celebrated the day unofficially too, The Walt Disney Company officiated the holiday with several Star Wars events and festivities at Disneyland and Walt Disney World, since 2013.
Fans also host events (not during the lockdown) and fairs, movie marathons within their communities. And social media brands may be no Jedi, but they join the movement too, and the Force runs strong.
Iconic characters, famous dialogues, recognizable traits from the series, the #NeverForgotten font from the opening sequence, all of them have been used to tap the topicality of the epic space-opera franchise and a pop-culture phenomenon, for promotional purposes or to give a CTA around the pandemic.
The Force will be with you. Always.
Also Read: Topical Spot: Prepared to predict?
Kamasutra Condoms
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The Souled Store
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SBI Life Insurance
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Nature's Basket
View this post on InstagramThese most definitely are the delights you are looking for! #StarWars #StarWarsDay
A post shared by Nature's Basket (@naturesbasket) on
Comedy Central India
View this post on InstagramThis #StarWarsDay, it's time to join the funny side of the force! #StarWars #MayTheFourthBeWithYou
A post shared by Comedy Central India (@comedycentralin) on
Burger King India
Reliance General Insurance
Cafe Coffee Day
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McDonald's India
Godrej Cinthol
Furlenco
View this post on InstagramRaarrwwrararrrrrrrrr! How are you celebrating at home?#StarWarsDay
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Dunkin' Donuts India
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If we have missed out on any of your favorite Star Wars Day brand posts, write to us at content@socialsamosa.com or let us know in the comments below.