Publicis Groupe launches The Pact

The Pact

Powered by Epsilon, Publicis Groupe’s data platform, The Pact comes with a 100% refund if previously agreed upon KPIs are not delivered.

Publicis Groupe has recently unveiled The Pact, a new service powered by Epsilon. It will combine Epsilon’s CORE ID and AI with the scale of Publicis Media. The Pact is expected to help business with guaranteed outcomes, maximising their return-on-advertising spends. As for the timing, the service will help brands sail through the current crisis and prepare for what comes next.

The company has launched The Pact with a 100% refund gurantee if results are not delivered as per agreed KPIs, including sales, new customer acquisitions, return-on-advertising spend and registrations. Currently, the service is being rolled out for US Midsize Companies.

The Pact will tap into the proliferation of new data signals from rapidly changing consumer behaviours to help businesses drive timely, relevant messaging. The service’s clients will be provided with transparent measurement of every marketing impression and conversion, with a guaranteed return.

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“With the acquisition of Epsilon, the plan has always been to create data-led packages using AI technology, to guarantee outcomes. We’ve accelerated that product roadmap in service of the times, and we’re starting with the clients that need it most: midsized companies as they have very clear and measurable KPIs,” said Arthur Sadoun, Chairman & CEO of Publicis Groupe.

“At a moment when lockdowns have generated new digital behaviours leading to massive additional insight on individual customers, we are able to bring to our clients what they need most in this uncertain period: the confidence to make the right investment for the future of their business,” he added.

Bryan Kennedy, CEO of Epsilon, said, “The rapid shift of behavioural data signals from our new normal of social distancing and shelter in place has enriched Epsilon by increasing digital touchpoints by more than 20%. By combining these newly boosted signals with our CORE IDs, powerful machine learning and private exchange of thousands of publishers, we created an outcome-based product for clients who need it most.”


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