#MatKarForward: TikTok ropes in celebrities in latest campaign against misinformation

TikTok misinformation

Featuring Virat Kohli, Kriti Sanon, Ayushmann Khurrana and Sara Ali Khan, #MatKarForward is a TikTok awareness initiative against misinformation amidst COVID-19.

In today’s times when misinformation and inaccurate news is rampant, as responsible netizens, we all need to be extremely careful with what we create and share online. TikTok has launched its Public Service Announcement titled #MatKarForward to help raise awareness among the digital community around the creation and sharing of misinformation.

Directed by Anurag Basu, the PSA features Virat Kohli, Sara Ali Khan, Ayushmann Khurrana and Kriti Sanon. Given the deluge of information today, the PSA urges the netizens to verify the details from credible sources before sharing it with others.

As a part of the initiative, Tiktok has also created an in-app #MatKarForward sticker that users can use to pledge support.


If a video or message is misleading, unlawful or harmful – ##MatKarForward @ayushmannk @Sara Ali Khan @Kritisanon2707

♬ original sound – tiktok_india

Also Read: India asks TikTok, Facebook to remove users spreading coronavirus misinformation

Commenting on the initiative, Nikhil Gandhi, India Head, TikTok said, “Spread of misinformation is an industry-wide concern and a shared responsibility. #MatKarForward is part of our ongoing initiatives to raise awareness around the spread of misinformation and to maintain a safe and positive environment for our users.”

Recently, TikTok had introduced a ‘Misleading Information’ category, along with a COVID-19 sub-category, within the in-app reporting feature as a means to curb the spread of misinformation on the platform and beyond. Last year, a similar awareness campaign called #WaitASecToReflect was launched, urging users to pause and think before sharing anything online.