Anita Kotwani to lead Carat India as CEO

At Carat, Anita Kotwani will focus on developing significant tools and capabilities to help deliver enhanced integrated solutions to clients.

Carat India, the flagship media agency from the house of Dentsu Aegis Network (DAN), has roped in Anita Kotwani as its chief executive officer (CEO). 

Prior to this, Kotwani was at Mindshare India where she held the position of Senior Vice President, New Business and Client Lead, The Walt Disney Business. In a career spanning more than two decades, 16 of which have been with Mindshare, Kotwani has been instrumental in leading client relationships for brands such as the ABG, Kellogg, ICICI Group, Facebook, Byju and The Walt Disney Company amongst others, for the West zone. Additionally, she has also helped build diversified offerings across data, digital and content, driving exponential growth for Mindshare India over the last two years.

In her new role, Anita will report to Kartik Iyer, President Media Brands and Amplifi and will be responsible for the agency’s strategic progress and business growth, nationally. She will also focus on developing and leading significant tools and capabilities within Carat to help deliver enhanced integrated solutions to clients.

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Speaking on her appointment, Kartik Iyer, President Media Brands and Amplifi said, “I am delighted to have Anita Kotwani join our team at Dentsu Aegis Network India. In her new role, Anita will help futureproof Carat India as the agency gets ready to take on the new opportunities that the changing market dynamics has to offer.” 

“Anita is an industry veteran. She is known for her dedication and diligence and has worked across multiple categories including consumer durables, financial services, FMCG and other MNC brands. I wish her all the luck as she charts fresh new path for Carat India, beginning now,” added Anand Bhadkamkar, CEO, DAN India. 

Elaborating on her mandate, Kotwani said, “With DAN’s unique operating model under its single P&L structure, one can draw on the capabilities of its sister companies — including that of its dedicated OOH, Digital, Performance, Marketing Effectiveness and Creative agencies, to access world-class specialisms and create bespoke teams to meet client-specific needs. There are scale, specialization and integration at the core, and with my expertise in leading client relationships and growing diversified offerings, I am super excited to lead the Carat brand for India"