While writing articles, Brajesh Kumar Singh prefers the point-wise format as it's reader-friendly for even those who want to skim through.
Having a follower base and a stream of visitors on the website is what strengthens the value of an influencer. Eventually, it often translates into brand collaborations as well. However, at the heart of it all is quality content, believes Brajesh Kumar Singh. He tells us more about his content creation process.
Looking back, where did it all begin?
I started blogging when back in 11th with the intention of letting people know that I have a website that can help them learn computer-related tricks and tutorials. Initially, my domain name was trick4you.webs.com.
The next phase of blogging began when I was a first-year engineering student. That was when I started writing about technical stuff. Eventually, as I started invitations from different brands in the lifestyle sector, I switched to the blogging/influencing career as a tech and lifestyle blogger.
What's in the name?
I chose the name Feed Knock for my blog as I thought it would be impactful when I approached other people to write quality articles for it in regards to different sectors. My other blog is called Trick Defined and it primarily focusses on technology and how-to tech stuff.
Please take us through your content creation process. How do you stay relevant and relatable?
I always try to pick up something that's trending or is related to something I am working on. For example, recently I documented my weight loss journey in regards to fitness and lifestyle. I wrote about it point-wise with more descriptions so that people can understand it in a better way as sometimes people don't have the time to go through full articles. Also, I write articles in a way that they follow the SEO-friendly rules for better discoverability.
How do you maintain editorial objectivity with the influx of brand briefs?
Being able to maintain good stats is much a better feeling than collaborating with a brand. Visitors and fan-bases are what make brands approach us and so I feel we should never forget them. We must always provide them with the best quality content that we can.
One instance/experience that made it all worthwhile
Receiving an award at IIT Delhi was an experience beyond my imagination. It is still a motivating factor for me. Apart from that, getting featured in news portals also makes the journey worthwhile.
Weirdest brand brief/request ever
A brand sent me a proposal with a list of deliverables for Facebook, Twitter and Instagram, including live event coverage. However, they said there would be no commercials involved in the collaboration and all that they would provide me with lunch.
If not blogging, you would be?
I would have been a businessman.
Message/tips for upcoming bloggers
I would ask them to have patience, be dedicated and think long term. Give it some time and try to engage with your followers by giving them details in your blog posts as well as social media posts.
Your Favorite Influencer
My favourite influencer is actor Salman Khan.
The Future you foresee for your Personal Brand
I am looking at starting my personal brand of lifestyle-related products.