Having spent over a decade in the world of makeup, today Deepti Gaba creates content on social media along with running her own brand.
Brand collaborations can be tricky. The line between a review and a promotion can be a tough one to maintain. However, it is an important one to maintain, feels Deepti Gaba. She works with brands that give her the space to put across her opinions upon using the product. She also has her own brand, D Beauty. She tells us more about her journey so far.
Looking back, where did it all begin?
It’s been a long journey of over 11 years since I did my professional makeup course from VLCC, became a makeup artist and eventually started makeup classes, became a magazine owner. Then came blogging and entrepreneurship.
What is your USP in this cluttered space? How does your content give you an edge?
I don’t look at my community in terms of numbers. My focus is on content creation and what my followers need. I want to give them better than yesterday. My passion for makeup and skincare made me launch my own brand, D Beauty.
Please take us through your content creation process. How do you stay relevant and relatable?
When I started years ago, I was struggling with what should be my niche and so I went with my heart. The queries I got from my friends and relatives helped me create content. Then brands started approaching me for collaborations and that showed me the path.
How do you make moolah with your efforts?
Money has never been a priority. I feel it distracts you from creating. Give it at least a year of hardcore content creation and brands will pay you accordingly. Brands never see your followers, they need good content. I earn from brand promotions on Instagram and TikTok. I also earn from my brand’s products.
How do you maintain editorial objectivity with the influx of brand briefs?
My priority is to be true to my followers. The content I create on different platforms is my personal take on the brands, which allow us to review the products and not promote them.
One instance/experience that made it all worthwhile
There are two, in fact. First when L’Oréal USA asked for my permission to use my picture in the USA for their print media. You can say it was my first barter collaboration. The second one was right next to it when Kiehl’s threw a Skin Party for my followers at their store.
Weirdest brand brief/request ever
The brands that approach me have always been nice and kind.
If not blogging, you would be?
A still photography model. However, looking at the feedback I get for my TikTok videos, I could have even become a comedian.
A day in your life…
I start my day early, finish up household work, shoot content, pick and drop my son between school and classes, and plan the next day’s content.
Message/tips for upcoming bloggers
Good content will get you everything. Just tag the brands you are using and they will contact you if you seem worthy. Don’t focus on getting a high number of followers and pay someone for it. It’s the worst thing in blogging.
Your Favorite Influencer
The Future you foresee for your Personal Brand
Would it be soo much to say that I want my brand to be showcased at Sephora? Well, to be honest, I want my brand to reach every makeup loving girl in India and beyond. Good products at pocket-friendly prices.