Voiced by Piyush Pandey, the new video message by Fevicol talks about the precautions people must take now that unlock has been initiated.
As the lockdown is beginning to gradually ease in several parts of the country, Fevicol has released a video message in regards to the unlock, petitioning people to be more careful as they step out now. The points of awareness include wearing a mask in public spades and maintaining a social distance of 2 metres. The brand messaging states that though the battlefield and war remain the same, the strategy must change.
"Until now, we fought this battle while locked in, now we move out of our homes, and continue fighting. We have to live, move ahead and not cave in. To fight this war, we need to stay alive. Fevicol requests India to fight the Corona Virus with even more vim and vigour and in the right spirit," the brand says.
“In these trying times, this positive and uplifting message from Fevicol on ‘Unlock1’ is a great morale booster to all – consumers as well as our sales colleagues, end-users, dealers and distributor partners," said Vivek Sharma, Chief Marketing Officer, Pidilite Industries Ltd.
Written and voiced by Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India, Ogilvy, the video message is an initiative by Ogilvy to help combat the pandemic.