As per the mandate, Pink Lemonade will handle social media strategy for Jockey India to facilitate its e-commerce journey.
Pink Lemonade Communications has emerged as the preferred digital marketing partner for Jockey India. As per the mandate, Pink Lemonade Communications will handle digital duties including creative ideation, content strategy and creation, social media marketing, and Online Reputation Management (ORM) for Jockey India. These efforts will be geared towards enabling Jockey in its eCommerce journey.
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Karthik Yathindra, Sr GM & Head – Marketing, Jockey India, said, “Pink Lemonade presented a comprehensive marketing approach that demonstrated genuine excitement and a robust understanding of our brand and industry. Their integrated approach and end-to-end delivery expertise was the crucial element which helped us decide in their favour. We have had good engagements in the past and I am confident that this new step in our journey will prove successful to both parties.”
“We are happy to have earned the confidence of a global brand whose legacy is centuries old. Our expertise on the digital front combined with a successful track record of previous mandates with the company ensured that we approached the pitch in a holistic manner. We hope to build on the strong foundations of this association and help Jockey exceed its goals going forward,” said Tina Garg, CEO, Pink Lemonade Communications.