This campaign by L’Oréal India aims to acknowledge & highlight the importance of the community of hairstylists by sharing heart-warming messages between them and their clients.
L’Oréal India’s Professional Products Division has launched a solidarity campaign called #LoveIsInTheHair to acknowledge the relationship between hairdressers and their clients that often goes beyond the salon.
The hairstylists play a huge role in making us look and feel confident, and more often than not, they become our friend and confidante. However, the pandemic and ensuing circumstances have significantly affected the community, and this campaign aims to highlight their importance and role in our lives.
The campaign commences with celebrities like Lisa Haydon, Sophie Choudry, Malavika Mohanan, Rohit Bal and celebrated hairdressers such as Ambika Pillai, Jawed Habib, Sumit Israni, and more sharing notes of love with each other and moves on to inviting consumers to share their appreciation and support for their hairdressers too. It is intended for consumers and hairstylists across India to join in and show solidarity with the community.
Launching the campaign, Lisa Haydon, Actress, and Model, said, “Great hair plays a big part when being in front of the camera. For me hair has always been a way to express myself, to make me feel confident, beautiful, and strong. Having a great hairstylist, not just one who is great at their job, but someone who is easy to work with, interprets a vision effortlessly, someone you can get along with when on a film set for months, someone who gets it, is very important. The relationships built with the hairstylists I’ve worked with over the years…you know who you are…are cherished ones. They are lifelong friendships.”
D.P. Sharma, Director, Professional Products Division, said, “Hairdressers all over India have been impacted by the lockdown. Through this campaign, we want to create recognition and appreciation for the special relationship shared between a hairdresser and a consumer. It is often more than just a haircut or color service; it turns into friendship and family. The campaign is an industry-wide initiative, bringing together the pillars and opinion leaders across the community. We are also drawing upon our own wide L’Oréal customer universe, across our signature brands, to spread the love. With more than 110 years of professional beauty heritage, L’Oréal is committed to serving as a partner and advocate for the industry.”
This initiative is in addition to a multitude of virtual training and up-skilling that L’Oréal has provided to salons during the lockdown. They have also supported their partner salons to prepare for reopening through a comprehensive ‘Back to Business’ safety guidelines and measures guide.