Mahindra Lifespaces appoints Viral Oza as CMO
Viral Oza has over 28 years of experience across FMCG, Telecom, Media and Real Estate, spanning several countries in Asia, Africa and the Middle East.
In his new role as CMO of Mahindra Lifespaces, Viral Oza will play a pivotal role in the journey of all the Company’s brands, building deep market understanding and strengthening customer insight capabilities. He will steer this transformation, crafting, and leading marketing and growth programs across the Company’s residential and industrial businesses.
Commenting on the appointment, Arvind Subramanian, MD & CEO Designate, Mahindra Lifespaces, said, “The addition of a seasoned leader like Viral to our management team will significantly add to Mahindra Lifespaces’ strengths as one of India’s most trusted real estate companies. Viral brings a perfect mix of organizational leadership, marketing innovation expertise and global brand-building experience that will strengthen the effectiveness of our sales efforts and partnerships while driving customer experience excellence.”
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Viral Oza added, “I am thrilled to join Mahindra Lifespaces’ executive team, especially at a time when the Company is poised for strategic growth in its key markets. I look forward to being a part of the growth journey of all the Company’s brands that have created a space in the minds and hearts of both retail and corporate customers.”
Prior to joining Mahindra Lifespaces, Viral was the Chief Marketing Officer at Lodha Group, where he was responsible for driving marketing excellence, building customer eccentricity, and shaping organizational culture and talent.