Rediffusion wins the creative mandate for Ruchi Foodline

The account was won by Rediffusion after a multi-agency pitch and will be handled out of the agency’s Kolkata office

Debabrat Patnaik- Head of Marketing, Ruchi Foodline, “ We have been known for our quality & authenticity of products. There’s always a constant endeavor to introduce new & better products for our valued customers. However, communicating the message effectively holds the key to differentiating ourselves from the competition. So we wanted a partner who will disseminate our message in an effective manner. We are happy to have Rediffusion on board to help us achieve our goals”.

Navonil Chatterjee – Joint President & Chief Strategy Officer, Rediffusion Brand Solutions, “This was one of our last pre-COVID pitches and we are extremely happy to partner Ruchi Foodline in a hopefully post-COVID world. Clearly food was one of those few categories, which was corona-proof. The fact that food can help families to bond in many meaningful ways has been clearly proven during this pandemic and we hope that we can make Ruchi Foodline a lifeline to more and more consumers across the country”.

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Nilanjan Dasgupta & Piyash Ghosh, EVP & ECD,Rediffusion Brand Solutions, “For us at Rediffusion, this is a great beginning in the auspicious land of Orissa. Owing to their superior quality & authentic taste RUCHI FOODLINE products have garnered a high level of customer confidence for the last 45 years. They are now looking to expand nationally and we are very happy to partner in their progress".

RUCHI Foodline, manufacturer & exporter of Spices, Vermicelli, Pasta, Noodles, Cereals, Frozen Ready to Eat Products, Ready to Cook Instant Mixes & other food products in India.