The deal will allow Facebook and Instagram users to add music owned by the Saregama label while creating content on these platforms.
Saregama has announced a global deal with Facebook, to license its music for video and other social experiences across Facebook & Instagram. This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content. People will also be able to add songs to their Facebook Profile.
Commenting on the partnership, Vikram Mehra, Managing Director of Saregama India said: “We are pleased with this partnership as now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share.”
“At Facebook, we believe music is an integral part of self-expression and bringing people closer together and creating memories that last. We are very proud to partner with Saregama that will allow people on our platforms, globally, to use their favourite retro Indian music to further enrich their content on our platforms," Manish Chopra, Director and Head of Partnerships, Facebook India added.
Users will now be able to access the evergreen catalogue of Saregama while creating content on Facebook and Instagram. These include the works of Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal. Saregama's library constitutes songs in over 25 languages.