To inspire confidence among buyers, Sleepwell campaign depicts the safety protocols set in place by the brand against COVID-19 spread.
A comfortable, hygienic and sound sleep has never been more important than it is today. The stay-at-home shopping experience by Sleepwell allows consumers to purchase or upgrade a mattress without stepping out of their safe zone in an efficient and safe way. As a part of the initiative, Sleepwell has released a digital film that takes viewers through the seamless and safe buying experience.
Caring for the safety of its consumers, Sleepwell has implemented a set of detailed Standard Operating Procedures (SOPs) for visiting a consumer’s home during assistance, delivery and installation, devised in line with the government guidelines. These have been highlighted in the film.
Designed with the consumer-centricity of safety and convenience, the initiative offers access to a wide range of Neem Fresche technology-enabled mattresses, expert advice on choosing the right mattress with accurate sizing, extended warranty with mattress protector and an array of offers & discounts.
Commenting on the initiative, Rahul Gautam, Managing Director, Sheela Foam Ltd. said, “The health of our consumer has always been a priority for the company. In these times, we wanted to ensure our complete support to consumers by enabling access to a hygienic mattress in the most hygienic way. Right from the manufacturing process to the well-being of our staff and customers, we are taking all the precautionary measures to ensure everyone’s safety. We encourage our customers to avail convenience and safety of doorstep services with Sleepwell@Home.”