To inspire confidence among buyers, Sleepwell campaign depicts the safety protocols set in place by the brand against COVID-19 spread.
A comfortable, hygienic and sound sleep has never been more important than it is today. The stay-at-home shopping experience by Sleepwell allows consumers to purchase or upgrade a mattress without stepping out of their safe zone in an efficient and safe way. As a part of the initiative, Sleepwell has released a digital film that takes viewers through the seamless and safe buying experience.
Caring for the safety of its consumers, Sleepwell has implemented a set of detailed Standard Operating Procedures (SOPs) for visiting a consumer’s home during assistance, delivery and installation, devised in line with the government guidelines. These have been highlighted in the film.
Designed with the consumer-centricity of safety and convenience, the initiative offers access to a wide range of Neem Fresche technology-enabled mattresses, expert advice on choosing the right mattress with accurate sizing, extended warranty with mattress protector and an array of offers & discounts.
Commenting on the initiative, Rahul Gautam, Managing Director, Sheela Foam Ltd. said, “The health of our consumer has always been a priority for the company. In these times, we wanted to ensure our complete support to consumers by enabling access to a hygienic mattress in the most hygienic way. Right from the manufacturing process to the well-being of our staff and customers, we are taking all the precautionary measures to ensure everyone’s safety. We encourage our customers to avail convenience and safety of doorstep services with [email protected]”