#Throwback Campaigns raising awareness about cruelty of child labour

Campaigns child labour

On World Day Against Child Labour, we take a look at campaigns that ventured to unbox a dialogue to end child labour by calling attention to their distressing circumstances

You don’t have to look too far to find child labour in India. A stop at the traffic signal or a pause at the tea stalls in any area is enough for you to see several. Child labourers, often forcibly employed to do sanitation chores & other menial jobs.

In January 2020, a 17-year-old boy died due to suffocation, after he was made to clean a sewage chamber. The contractor in charge also died after he stepped in to rescue the boy.

There are several such cases, wherein sometimes a child loses it’s childhood to child labour and sometimes loses its life. UN reports an estimated 152 million children in child labour, 72 million of which are in hazardous work.

Several brands and organizations have launched campaigns to overcome this bitter reality. One of the recent and prime examples of such campaigns is Bajaj Allianz Life’s 2019 Diwali campaign ‘Unboxing with Chintu’, which highlights child labour involved with the life-threatening job of producing fireworks.

Remarking on the campaign, Chandramohan Mehra, CMO, Bajaj Allianz Life Insurance had mentioned that the team extended it to highlight the undesirables that stifle the lifegoals of children by forcing them into child labour.

#SaveTheTiranga by Micromax India is another example of a campaign against child labour involved with occasions and festivals.

No Child For Sale by World Vision and the agency KBS+ highlights how a product made for kids is often made by kids. #NoPriceOnKids by UNICEF used the Instagram Shop feature to underline the sale and trade of children.

More campaigns call attention to several atrocities that surround child labour, and the society’s behaviour around it.

Also Read: Campaigns communicating through the innocence of children

Diwali Unboxing with Chintu – Bajaj Allianz Life

#SaveTheTiranga – Micromax India

The Power of Your Hands – CRY

Ensure They Learn, Not Earn – CRY

No Child For Sale – World Vision

#NoPriceOnKids – UNICEF

Utho Beta Aankhen Kholo

Former Child Labourers Share Stories – UNICEF

If we have missed out on any of your favourite campaigns raising awareness about child labour, write to us at [email protected] or let us know in the comments below.


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