World Music Day Campaigns 2020 translate stress into symphonies

World Music Day campaigns

The World Music Day Festival 2020 featured a selection of campaigns, virtual concerts, and sounds that toast to one of the most impactful sensations.

Fête de la Musique, that originated in France has crossed all borders & barriers, and the celebrations around the world align with this year’s theme – ‘Music at the intersections’. Carrying the ‘Joie De Vivre’ forward, World Music Day Campaigns 2020 synthesize the sound to their notes.

Vh1 India summoned the only savior that is getting us through this year – Music. MTV India set out virtual concerts to boost the initiative of supporting those who are most affected by the pandemic, with their campaign #MusicBeyondBorders.

Sony Music India curated a line-up of artists such as Kailash Kher, Shaan, Shilpa Rao, Astha Gill, & many more, for their campaign #MusicThatMadeMe and showcased compilations wherein the artists talk about the music that inspired them and lead them to the track of making music.

BACARDÍ hosted an Instagram Live session(also available on IGTV) #BacardiRumTwo3, with Shayan Roy and Lisa Mishra, where they discuss and make music & cocktails.

Dolby India & JioSaavn present performances from artists such as Taba Chake, Nikhita Gandhi, and more. Audi India turns on the sound most of us had been missing in recent months. Ba No Batwo raises the volume of the sounds that had been growing deeper recently.

Universal Music India unveils the types of listeners we meet at house parties(during non-COVID times). More brands play the song of their own tune to celebrate World Music Day 2020 with rhythmic campaigns.

Also Read: COVID-19: Role of Live Music in brands’ lockdown content plan

Sennheiser India

Sony Music India

Vh1 India


MTV India

Marvel India

Dolby India X JioSaavn

Eros Now

KFC India

JBL India


Audi India

Universal Music India


Ba No Batwo


Bumble India

Saregama India

Tata Sky

Radio City India

If we have missed out on any of your favorite World Music Day Campaigns, write to us at [email protected] or let us know in the comments below.