Brands across technology, banking, automobile and FMCG find mention in the PSA Ads leaderboard released for India by YouTube.
As India grapples to flatten the COVID-19 curve and mitigate massive disruptions across the country, brands have joined the fight by veering from commercial advertising towards advocating social responsibility. Further to the same, YouTube has released its first most-watched PSA Ads leaderboard for India to acknowledge these brands and the digital conversations they are facilitating.
Leveraging effective messaging channels and creatives, brands are encouraging consumers to stay safe, practice caution, express our gratitude to the frontline workers and take all the necessary precautions to fence the coronavirus infection.
This special edition of PSA Ads leaderboard by YouTube in India captures the most-watched PSA ads in the last three months. The list includes the brands across sectors like Tech, Banking, Auto, and FMCG.
The brands and campaigns that find a mention in the leaderboard are: Google India (Thank you doctors, nurses and all healthcare workers), SBI Card (Ghar mein Khushiyan), Parle Products (Lets Catch Up With Life), HDFC Bank (Hum Haar Nahi Maanenge Official Song), Kia Motors India (#RewindKia | Let’s all Just Rewind!), RSPL Group (सुरक्षित रहें, स्वस्थ रहें), Oreo India (Stay Playful #AtHomeWithOreo), Dabur Dental Care (WFH toh hamare daant kar rahe | #ChabaateyRahoIndia) and Britannia Good Day (Thank you India Ke Khushibaaz).