GREY & AutumnGrey win the Mainline and Digital mandate for Weikfield Foods

GREY & AutumnGrey will ensure Weikfield Foods has a consistent voice and tone across diverse touchpoints of the consumer journey.

GREY & AutumnGrey (GREY Group, India) has announced the win of an iconic brand, Weikfield Foods Pvt Ltd. The integrated mandate across mainline and digital is in the alignment of GREY groups vision to provide Clarity in Diversity. Weikfield is known for its products such as Custard Powder, Pasta, Cornflour and Baking Powder.

GREY group won the account following a multi-agency pitch process held in April this year. The business will be managed out of the agency’s Mumbai office. Talking about the partnership, D S Sachdeva, CEO, Weikfield Foods said, “Weikfield has a 64 years old legacy of supreme quality with great taste delivery through our products."

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"To fulfil our ambition to become one of the most loved food brands in India, we were looking for a partner with a strong integrated solution thinking capability and a digital-first approach, to build a robust brand narrative and effectively engage with our audience across touchpoints. We believe that GREY - AutumnGREY, with expertise in building loved brands across categories would help us successfully deliver on the mandate," he added.

On the win, Anusha Shetty, Chairman and Group CEO, GREY group India, states, “We are delighted to partner Weikfield on this journey. Agencies have to simplify a client’s life by driving meaningful communication across consumer touchpoints. This is now possible with GREY and AutumnGrey working seamlessly together as we drive value”.