The move comes as Scatter shifts its focus towards developing in-house products that will aim to boost the marketing ecosystem and help facilitate growth, both within and outside the organization.
Scatter announced the elevation of several founding members into new leadership roles. The move comes as Scatter shifts its focus towards developing in-house products that will boost the marketing ecosystem and facilitate growth, both within and outside the company.
Garima Sharma, formerly the VP of Content & Product, will now assume the role of Chief Product & Content Officer at Scatter. She will drive the Product and Content Production teams to new heights.
Martha D’Souza, previously the AVP of Operations and Process Management, will advance as Sr. VP for finance and legal. In her role, she will oversee financial management and compliance-related matters.
Abhishek Sharma, formerly the VP of Customer Success, will take on the role of Chief Revenue Officer, scaling up the business and moving the company from a single revenue stream into multiple ones – Product and Services.
All three founding members have been a part of Scatter from the time of its establishment, and have played a vital part, building and nurturing their teams during the company’s formative years.
In a statement released by the promoters, Mahip Singh and Rajan Srinivasan, said, “The new leadership roles come as the company launches the Scatter Content Box. The MarTech platform aims to helps agile marketers use the power of AI and ML to take complete control of their brand and marketing assets. The tool helps empower digital marketing, content, and social teams to work collaboratively and ensure business continuity.”