The harbinger of happiness and dispeller of distress is here, and so are the campaigns themed around the occasion, Ganesh Chaturthi 2020 remains uninterrupted with its high-spirited essence.
'From home' has become the most used suffix for all outdoor & social activities, and occasions now, and as Ganesh Chaturthi celebrations continue from home, the campaigns refashion their concepts in accordance with the new norm.
With #HarGharPandal, a campaign conceived, designed and produced by Wavemaker Films, with narration by Piyush Mishra, Gemini Oil sustains the unbroken faith and encourages the festive spirit amongst the consumers that may have been drowned out by the pandemic.
Lord Ganesha is also known as a 'Vighnaharta' which means a remover of obstacles. Set in the backdrop of this notion and the pandemic, 'An Ode to the Vighnahartas in Our Lives', conceptualized by Tanishq and Lowe Lintas, attempts to acknowledge the people who have been helping us cross over hurdles with the traditional practice of gifting.
The film is written by Lowe Lintas and directed by Deepak Thomas with the production house Lucifer Circus. The campaign also promotes the launch of a new line of products crafted for the festivity.
Another story revolving around people coming to each others' aid is अवघे धरू सुपंथ, created by FullHouse Entertainment and Chitale Group, manufacturer of sweets & more, with a tale of an ambivalent bond that grew deeper in the crisis, alongside the framework surrounding communal setups of Ganpati Pandal.
The long-format advert featuring Siddhartha Jadhav and Mohan Agashe, also gets the subtle messages around precautionary measures against COVID-19 right, along with an apt plug-in of product integration in the climax.
The long-established branch of educational content - DIY recipes which grew more popular during the lockdown, continues to be embraced this festive season as more people are skeptical about ordering modaks, a sweet offering this festival cannot conclude without. Parle-G shares an easy to make Parle-G modak recipe.
Munchilicious launched their campaign #MyGranolaModak, giving the traditional sweet a healthy twist with an easy recipe. The brand also extended this campaign with a UGC contest.
Aditya Birla Capital collaborates with Masterchef India S4 runner-up Neha Shah for a dessert-making session, as a part of their campaign #HealthFromHome, encouraging health, wellness, and DIY activities.
Mangaldeep, from the house of ITC, launches a campaign shot from home in collaboration with the migrants' messiah Sonu Sood.
More brands carry on the virtual celebrations, continue traditions in a novel way, and come together to celebrate the occasion with distance.
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