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Social media brands give us a view of the answers consumers are looking for (not in the incognito mode) with #GoogleSearchHistory brand posts.
Netflix India gave the age-old Search History joke a visual format with a look into tabs open in a Netflix user's browser. The #GoogleSearchHistory format was then picked up by several social media brands, although it's not a trend amongst the general social media users.
Being one of the most used search engines, Google UI has often been used for marketing campaigns. An early and eminent example is The Autocomplete Truth by UN Women. The UI has entered the topical arena too previously with #DidYouMean brand posts.
The search history posts are not visually ingenious but have been used for product integrations and brand communications in a way that is as casual and candid as one's search history.
Entertainment brands such as Phantom Productions, Comedy Central, IIFA Awards, and more continue to seek unanswered questions presiding the popular culture around movies & series.
Unwanted 21days, cure.fit, Berger Paints, Dabur Honey, and more filled the tabs with common problems that their products can solve.
More brands share relatable instances through what their consumers' search history would look like, maintain the questions filled on Google can be answered by them, and sustain themselves as the answer to the consumers' problems.
Also Read: World Photography Day posts hit us with the best shots
Netflix India
View this post on InstagramMe: If something happens to me, pls delete my search history. My search history:
A post shared by Netflix India (@netflix_in) on
Phantom
View this post on InstagramA post shared by Phantom (@fuhsephantom) on
Comedy Central India
View this post on InstagramA post shared by Comedy Central India (@comedycentralin) on
Tossin Pizza
Unwanted 21days
View this post on InstagramEk choti si tablet daily and you can avoid all this worrying in your #GoogleSearchHistory
A post shared by Unwanted_21days (@unwanted_21days) on
Nicotex
cure.fit
Berger Paints
View this post on InstagramA post shared by Berger Paints (@bergerpaintsindia) on
IIFA Awards
Dabur Honey
Star Plus Middle East
View this post on InstagramA post shared by Star Plus Middle East (@starplusmiddleeast) on
JioTV
View this post on InstagramA post shared by JioTV (@officialjiotv) on
Kotak Life Insurance
View this post on InstagramA post shared by Kotak Life Insurance (@kotak.lifeinsurance) on
Colors TV
Welspun
View this post on InstagramA post shared by My Welspun Home (@mywelspunhome) on
Close all tabs?
If we have missed out on any of your favorite #GoogleSearchHistory brand posts, write to us at content@socialsamosa.com or let us know in the comments below.