With a new point of view brought to us by the pandemic, Independence Day 2020 campaigns come in with the current outlook.
2020 has given a new meaning to the words ‘Independence’ & ‘Freedom’. With the new experience the world gained, we also get a new perspective on independence and communications around the theme with campaigns resorting to animation, music, and remotely shot videos.
In the usual years, most brands dedicate the day to showing gratitude for the security forces of the country and building a sense of patriotism, but in this unusual year, we observe brands explore novel subjects.
Most of us didn’t like our daily lives and didn’t want to lead a normal life, but now everybody wants to go back to normal, and can’t wait for that to happen.
Capturing this scenario and attempting to imbibe a sense of gratitude, MTV India launched ‘Freedom Matters’, and refreshes the saying ‘be careful what you wish for’ and consider what we take for granted.
Aegon Life Insurance & Brandmovers created an animated advert to depict how people are finding freedom in their own ways and communicate a new product solution designed for the current times.
Mountain Dew releases a musical campaign in association with Saregama, with a revision to the iconic song ‘Yeh Desh Hai Veer Jawaano Ka’ written by Sahir Ludhianvi from the movie Naya Daur, with alterations and new additions written by Swanand Kirkire, music composed by Ram Sampath, and sung by Sukhwinder Singh.
The growing consumption of non-renewable resources that goes hand in hand with development and industrialization is not only speeding the pace that will not match with its replacement, it is also significantly contributing to the climate emergency we are currently facing.
Luminous in collaboration with Sachin Tendulkar urges us to #BeEnergyIndependent with their new campaign. Sachin Tendulkar says, “A small step today towards becoming an energy independent nation by adopting sustainable energy sources like solar will tomorrow become a leap towards a greener future”.
Along with the climate emergency, the insufficiency of water is another issue. More than 600 million people face water shortage, three-quarter households do not have a drinking water facility, and over 7 people die each day as a result of diseases caused by the ingestion of filthy water.
With the campaign #HarBoondSeBadlegaIndia, Airowater initiates a campaign raising awareness about the people’s dependence and directs us to the freshwater scarcity, with visuals from places that face shortages and do not have the liberty of getting water by turning the knob of a tap.
Few brands such as Britannia, Godrej, and more celebrate their legacy in the country. More campaigns head in with a distinct takes this Independence Day.
The Virtual National Anthem – Virtual Bharat
Freedom Matters – MTV India
#TensionSeAzaadi – Aegon Life Insurance
#JeetengePhirSe – Mountain Dew
Azaadi Ki Goonj – Paytm
Desh Ke Liye 2 minute – Maggi
The Wave Of Freedom – Tata Motors Finance
Happy Independence Day – GoPro India
Freedom To Choose – Netflix India
Vande Mataram – Music Composers Association of India
#MaaTujheSalaaam – BBX India X MTV India
The Box That Unboxed India – Godrej Group
ixigo India Meri Jaan
Independence Day – WeWork India
#TravelWaaliAazadi – MakeMyTrip
The Rainbow Project – Esasar
#NamakKeWaastey – Tata Salt
#AazadiMubaarak – Friends Diaper
Tata Tea Premium #DeshKaKulhad
B Natural Fruit Beverages – Song of Hope – Hum Honge Kamyaab Har Ek Din
Bajaj Allianz Life – #IndiaSolveKarteJaa
Titan Company – Let’s Get India Ticking!
Road Trippin – OYO
#BeEnergyIndependent – Luminous
Atmanirbharta – Tata Motors
Raymond Apparel – Let’s Win Back Our Azaadi
#RidingWithPositivity – TVS Eurogrip
#HarBoondSeBadlegaIndia – Airowater
#SochKaroUpgrade – Nickelodeon India
#HappyIndependenceDay – Britannia Industries
#EnergyOfIndia – Glucon-D
Don’t Take Your Freedom For A Ride – ICICI Lombard
#FreedomFromFake – Flipkart Video
#ProudlyIndian – Hermosa Studio
Mutual Funds Sahi Hai – #HumareSapneAzaadHai
# CadburyUnityBar – Cadbury Dairy Milk
Celebrate Unity By Sharing A Smile – Colgate India
The Sound Of Freedom – Axis Direct
Celebrate Freedom – MX Player
Simple Freedoms Of Life – Sony BBC Earth
The Essence Of India – Biba
Croma Gadgets Of Desire
If we have missed out on any of your favorite Independence Day 2020 Campaigns, write to us at [email protected] or let us know in the comments below.