Old Spice India, the men’s grooming brand by Procter & Gamble, has appointed Kinnect to handle its digital creative mandate.
The account was won following a multi-agency pitch and will be operated out of the agency’s Mumbai office. The mandate shoulders Kinnect with the responsibility of carving a social media roadmap for Old Spice in India.
This will include strategic positioning, content creation, and re-launching the brand on digital platforms. The agency will be responsible for driving the brand’s digital strategy and creative efforts.
Commenting on the account win, Rohan Mehta, CEO, Kinnect said, “Known for a slew of highly recognizable, entertaining, and popular marketing campaigns, Old Spice is an iconic brand. We at Kinnect are excited to further this legacy by centering on experimentation and developing a communication targeted at the millennial audience”.
He adds, “We aim to cut through the noise and stand out by creating a digital identity for Old Spice that’s relevant, unique, and effectively represents the brand voice”.