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Performics wins CRED's performance marketing mandate

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Performics India will manage CRED's performance marketing and provide them with effective marketing solutions to grow as a platform.

Performics India has won the performance marketing duties of CRED, a members-only club that rewards individuals for their timely credit card bill payments by providing them with exclusive offers and access to premium experiences.

CRED Spokesperson said, “CRED is a gated community of high trust individuals, with a mission to celebrate and reward creditworthy individuals. With an aim to increase financial literacy and expand our members-only club, we partnered with Performics for their expertise in performance media, automation, insights, and real-time optimization.”

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Gurpreet Singh, Vice President, Performics India said, “ “We are delighted at the win. With our intent-based marketing abilities and strong data-driven approach, we look forward to establishing clear leadership for CRED. It is a sophisticated, select, and exclusive loyalty program, looking for deeper connections with the right audience. They are an ambitious future-first

brand, and with our holistic offering at the intersection of marketing technologies, analytics & media, we will deliver impact and help scale up their business. Through our strengths in consumer analytics, we look forward to driving personalized, powerful, dynamic customer experiences for them.”

Gurpreet Singh Performics india abhishek patil abhishek patil cred cred digital marketing mandate gurpreet singh performics india Performics India cred Performics India digital marketing mandate