The creative mandate won by The Local will cover the entire existing product portfolio and future launches of K.P. Namboodiri’s Ayurvedics.
K.P. Namboodiri’s Ayurvedics range of offerings includes tooth powder, herbal toothpaste and Ayurvedic gel toothpaste. Apart from oral care portfolio, the company also has a unique range of hair and skincare offerings. The Local won the account following a multi-agency pitch.
Commenting on the association K. Bhavadasan, MD, K.P. Namboodiri’s Ayurvedics said, “What swayed the decision in favour of The Local was that their understanding of the pulse of Kerala Market and passion that the team brought with them. As a team, we all felt that they could be the right communication partner for us given the ambitions that we have for the brand.”
While speaking about the win and partnering with K.P.Namboodiri’s, Nitin Menon, Creative Director, The Local said “Only rarely does one get a chance to work on a brand that our grandparents loved as much as we do too. Diving deep to understand and explore the factors that helped the brand to seamlessly connect with audience across multiple generations is what excites us about K.P. Namboodiri’s.”
Apart from Kerala, K.P. Namboodiri’s has a strong presence in Tamil Nadu and Karnataka with encouraging acceptance in other states of the country. The products are also being exported to the Middle East countries. With a definite vision, the brand is aspiring to introduce new products and to expand the areas of operation to other South Indian markets.
“We look forward to partnering with an iconic brand like K.P. Namboodiri’s and be an integral part of the growth journey,” remarked Paul Philip, Business Head, The Local.