1702 Digital wins 360-degree mandate for InsurePays

The partnership will be executed by the Mumbai Team of 1702 Digital with integrated creative strategy and Performance marketing solutions for InsurePays.

1702 will be in charge of developing marketing strategies that are focused on national brand roll-outs, digital media engagement, development of brand assets, and overall brand positioning and launch for InsurePays.

Commenting on the alliance, Keerthi Kumar Jain, CEO, and Co-Founder of Insurepays said, "Insurepays requires innovative thinking and creativity. The mission behind the brand is to change the view of millions about the Insurance platforms. We look forward to working with 1702 Digital to reach out to a wider cross-section of people digitally in our endeavour to help them ensure financial independence".

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Speaking on the win, Mihir Joshi, Co-Founder,1702 Digital, said, "We will provide our best performance-driven strategies to enable new customer acquisitions and brand engagement to aid to success. We are looking forward to a long fruitful partnership".