Albatrot bags digital mandate for Kuwait based insurance App – Saiyarti


Saiyarti has awarded its digital mandate to Albatrot, a full-service creative agency based in Mumbai, following a multi-agency pitch.

Albatrot’s objective with this association is to create awareness about the app among its Kuwaiti audience and drive app installations while also developing the brand’s design language and establishing its voice.

Meryll Koshy, Associate Account Manager at Albatrot, says, “Our approach entails creating seamless content that puts the local consumer’s needs at the centre of our digital strategy, packaged with stronger communication and design as well as through targeted media buying efforts. We look forward to collaborating with the Saiyarti team to cater to the Kuwaiti market by tapping into their digital universe.”

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The main challenge it sets out to address is creating a strong digital presence and new avenues for consumer engagement that appeals to both, English and Arabic speaking audiences in Kuwait.

Speaking further of the association, Satish Sharma, Chairman & Managing Director, at Saiyarti says “The team at Albatrot not only demonstrated a clear understanding of our business and customers but also presented a unique offer coalesced into an integrated approach that answered well beyond the given brief. I’m delighted that Albatrot will help us drive Saiyarti to market, gaining on their work to date with consumer brands, all of which will allow Saiyarti to have a strong marketplace presence.