As per the mandate, BC Web Wise will help SBI General Insurance Company build its social media presence in a focussed manner.
Digital marketing company BC Web Wise has won the social media mandate for SBI General Insurance Company Limited, a premier general insurance company. As per the mandate, the agency will be focusing on providing a new look to the brand’s social media presence. They will also create content strategies that are highly relatable and engaging for SBI’s audience.
Commenting on the win Chaaya Baradhwaaj, Founder & MD, BC Web Wise said, “SBI General Insurance is a very prestigious account for us. We are of course excited, and also to work with Shefali who is a very savvy digital marketer. What we are looking forward to is being able to develop strategic communication that connects with the audience at every phase of their journey where social media has a role to play. Essential optimising the full-funnel marketing relevant within social.”
Shefali Khalsa – Head Brand, Corporate Communications and Online Sales of SBI General Insurance Company said, “We are glad to onboard BC Web Wise to manage the social media strategy. With the strong domain of digital marketing, BC Web Wise will bring-in a newer approach and innovations to elevate SBI General’s social media presence.”
“In today’s extraordinary times, the digital space has become a very important platform for brands, to capture audience attention. Funnelling to which, social media has become the face that reflects a brand’s persona,” Khalsa added.