ET Medialabs bags digital mandate for Licious

ET Medialabs will help Licious scale its business and efficiently acquire new users in Delhi-NCR, Mumbai, Pune and Chandigarh. 

Digital marketing agency ET Medialabs has bagged the digital marketing mandate for Licious, a packaged meat and seafood brand with key markets in seven cities across the country. The scope of mandate includes paid marketing, performance marketing for both Facebook and Google via search ads, Youtube ads and display ads.

In addition to performance marketing, ET Medialabs will provide daily marketing reports about different channels.

The strategies and approaches ET Medialabs will use include creating a scalable campaign structure and complementing it with Google’s advanced ML algorithms. The agency will also identify which channels lead to the acquisition of new users and optimises them using in house data engineering tools.

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The digital marketing strategy will thus be based on specific hubs to optimally reach consumers in areas that are in various stages of lockdown and unlock. Stock availability is an important factor which the agency will consider while serving ads to provide the best user experience.

Speaking about bagging the mandate from Licious Amitek Sinha, COO, ET Medialabs said “We are helping Licious bring their premium products to dining tables across the country. With our expertise, their share in the competitive meat market is growing rapidly. We’re thrilled to transform the dining experience of millions of Indians by bringing Licious’ fine products to the attention of a larger audience,"

"In the coming years, with the help of ET Medialabs, Licious aims at further broadening their footprints and eventually become synonymous with meat. We are thrilled about our partnership with ET Medialabs and look forward to making this work for both of us," added Prathamesh Dembla, Head of Growth, Licious.