Facebook has announced that it has tied up with early-stage VC fund Matrix Partners India to scale small businesses in India by providing them with digital skilling support.
The tie-up with Matrix Partners is a part of the Facebook VC Brand Incubator Program that collaborates with venture capital funds to help early-stage small and medium businesses (SMBs) to maximize their digital potential.
In light of the pandemic, Facebook has taken the program online to provide continued skilling and support for small businesses. With the tie-up with Matrix Partners India, the program also completes one year during which it has collaborated with six VC Funds – Sauce.VC, Fireside Ventures, SAIF Partners, Sequoia Capital, DSG Ventures, and Matrix Partners India – and skilled, trained and mentored more than 150 brands at various stages of their growth journey.
Talking about the VC Brand Incubator program and the association with Matrix Partners India, Archana Vohra, Director, Small and Medium Businesses at Facebook India said, “Facebook is committed to supporting the growth of small businesses in India, and this charter is stronger than ever as we work towards enabling their recovery from the pandemic. We are thrilled to partner with Matrix Partners India as part of the VC Brand Incubator Program to scale and support small businesses at such a critical time. In light of the current constraints, we’ve taken the initiative online along with a host of our other skilling initiatives such as Boost with Facebook and Advertiser Vintage program to ensure uninterrupted skilling and support for small businesses.”
Matrix Partners India is an early-stage investor that partners closely with SMBs across sectors including consumer technology, B2B, enterprise, and fintech among others.
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In India, they’ve also invested in marquee companies such as Ola, Quikr, Practo, Dailyhunt, Mswipe, Country Delight, and Razorpay among others.
Sanjot Malhi, Director, Matrix India, said, “We’re excited to create a platform of the partnership between our portfolio companies and Facebook. Brand building is a crucial part of growing and scaling your company, and Facebook’s incubator program is a great stepping stone for early-stage consumer-focused companies who are looking to build awareness and engagement with a digital audience. We’ve been early backers in many challenger brands from across the spectrum – eCommerce, gaming, CPG, neo-banking, healthcare, content – to name a few, and we’re thrilled to see them create world-beating products and leverage Facebook’s platform to reach their end consumers and bring about large scale impact. Over 20 companies from our portfolio, including Country Delight, Stanza Living, OZiva, ManMatters, Zupee, The Whole Truth, Dealshare, have now partnered with Facebook on this program.”
As part of the VC Brand Incubator Program, Facebook has also started Campaign Lab that helps direct-to-consumer small businesses get creative solutions support, and go live with mobile-friendly creatives and strategy in under 72 hours.
Facebook already has digital resources and tools for advertisers, and in light of the Coronavirus pandemic, the company has extended digital skilling content to support SMBs. The flagship Boost with Facebook program went virtual in May.
The FB Advertiser Vintage program focused on skilling young businesses, pivoted to webinars offering custom solutioning, customer acquisition, and test and learn assistance.