OnePlus’ ‘United By Hope’ highlights the power of community building
Shot on OnePlus, the documentary provides authentic stories of 12 individuals and how the power of community and hope helps humanity sail through the tide of the pandemic.
OnePlus released a new documentary titled,‘United by Hope’ which is *shot on OnePlus, including the use of flagship OnePlus 8 Series 5G, and has been produced by the VICE Media. It is also available across OnePlus India’s social media channels.
In the wake of the pandemic which coerced the world towards a new normal, OnePlus also witnessed its global community come to terms with the lockdown and its universal effects. This led the brand to explore a new project documenting the authentic stories of 12 individuals from different walks of life. Aligned with OnePlus’ community focus, the documentary is an ode to the OnePlus community that brings to life, relatable feelings, and emotions that one experienced by capturing the lives of these individuals during the new normal.
OnePlus’ ‘United By Hope’ documentary further showcases how various individuals dealt with the pandemic as one community across the globe and highlights their contributions along with the discovery of their deeper self. It focuses on themes of togetherness and the one common feeling that empowered them to keep going – Hope.
The documentary cast includes prominent personalities such as Kubbra Sait, popular actress, author, and anchor, Dinesh Karthik, renowned Indian cricketer and IPL Captain of Kolkata Knight Riders, Bhaichung Bhutia, former Captain of the Indian football team, and Richa Chadha, the critically acclaimed actress from popular movies like Masaan and Fukrey, among several others.
The United by Hope documentary is also shot on OnePlus which included devices from OnePlus 6T onwards, and also included the recently launched OnePlus 8 Series 5G. The documentary showcases the ease of use of the OnePlus camera and the quality output derived without any additional hardware used in the process.
Addressing the new documentary release, Siddhant Narayan, Head of Marketing, OnePlus India shared, “When we at OnePlus began the United by Hope project, we wanted to capture the change in people’s lives from the pandemic, perhaps humanity’s greatest pause in the recent era. As we continued documenting, our creative effort went on to showcase how the true strength of a united community prevails in these challenging times.
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As a brand that is dedicated to its community, our film aims to highlight how the collective strength of community and the power of hope can help one confront any challenge in their lives while choosing to never settle with despair. It also captures how the new normal led individuals to reflect deeply, and channel their energy towards their passion or their inner calling, and also towards reconnecting with their loved ones.
In addition, our very own OnePlus devices have served as ‘enablers’ for these individuals to document their journey seamlessly while turning a diverse cast into filmmakers. We hope our community enjoys watching this new documentary and gains insights that serve them valuably as well.”
Cauvery Rajagopalan, Creative Director, VICE Media shared, “As the country and the world goes through one of the largest shared experiences since World War 2, we wanted to capture and authentically tell the human story behind the pandemic. The pause in our lives has opened up a unique window in everyone’s lives to look inwards. The understanding of the collective human spirit will allow us to build a better understanding of our lives and create a stronger future together.”