PHD launches DRUM in Asia-Pacific


With the launch, DRUM will be available in Australia, China, Malaysia, Hong Kong, Philippines, India, New Zealand and Singapore.

As a part of the Asia-Pacific expansion, DRUM, Omnicom Media Group’s branded content and creative agency, will be headquartered in Singapore and will operate at the intersection of advertising and media. Specialising in combining audience and data insights, DRUM will apply their creative rigour of advertising to produce content with cultural impact for brands.

“This expansion is a clear commitment to drive growth, creativity and service our increased client demand in the Asia-Pacific region,” said James Hawkins, CEO, PHD, Asia-Pacific. “With DRUM present across more parts of Asia, we are able to better service our clients and collaborate at scale with brands on specialist partnerships, media content and creative services, where clients can tap into the skills and knowledge from expert ‘DRUMMERS’ at the forefront of international trends and best practice.”

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“DRUM, as part of the PHD network, specialise in making content and communications that make brands a valued part of the culture. Expanding the brand and our own creative culture into the Asia-Pacific region represents a hugely exciting development in the on-going success and growth of the network,” said Luke Southern, Global Managing Director, DRUM.

“I’m thrilled that DRUM will be enabling brands across Asia to further capitalise on creative services, branded content and culture to reach audiences that help clients make the leap in achieving disproportionate growth,” he added.