Team Pumpkin’s Mumbai office will handle media buying, eCommerce development and social media management for Food Service India.
Team Pumpkin has acquired the digital marketing mandate for Food Service India Pvt. Ltd. (FSIPL), the F&B solutions provider for the HoReCa segment in India. The mandate includes the creation and strengthening of a digital identity for the brand with a focus on media buying, eCommerce development, social media management, and providing innovative communication solutions and engagement strategies.
Speaking about this new collaboration, Swati Nathani, Co-founder of Team Pumpkin, says, “Amidst these unprecedented times, the foodservice industry is facing unique challenges. We are more committed than ever to challenge ourselves & ensure Food Service India PvtLtd’s digital growth. We are excited and all set for this exciting new adventure.”
Himanshu Bhatt, GM – Digital and Brand Marketing, FSIPL, adds, “In this changing foodservice landscape, a strong digital presence is our priority. With brand positioning & increased brand awareness as our major focus, the partnership with Team Pumpkin will help us build sustainable engagement with the right audience. We look forward to growing the brand’s digital reach across markets & are excited by this new partnership.”
FSIPL provides last-mile services and helps cultivate the culinary passion of its institutional partners, home chefs, families and other retail customers. Founded in 2012, Team Pumpkin is an integrated marketing agency with a digital-first approach.