The account was assigned to Gozoop following a multi-agency pitch; the association aims to integrate the digital presence of British Council Examinations & English Services India and build content across all platforms.
As a part of the mandate, Gozoop will be responsible for building the brand on digital, including creative campaigns, customer experience, developing digital engagement strategies, social media management, and development of creative assets, for British Council Examinations & English Services India.
Speaking about the association, Namita S Bawa, Marketing Director, British Council Examinations & English Services India said “We are very pleased to associate with Gozoop in India. We believe that brand development through effective creative positioning will drive an effective campaign and we are confident that Gozoop can help us deliver our brand strategy by positioning us effectively across all channels. We are excited about this partnership and look forward to working with Gozoop.”
Commenting on the partnership, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said, “For good ideas to become great, they require solid execution especially on digital in today’s times. With our years of experience in making things happen on digital and beyond we look forward to helping our partner British Council win in this new world.”
Janhavi Iyer, Associate Director-Content Strategy, Gozoop said, “ With this digital creative mandate, we look forward to re-imagining a well-loved brand and its communication in the digital age. As Gozoop, we have long believed that a strong understanding of consumer behavior in the digital space is the key to creating meaningful communication and creative ideas that truly connect with people. And this win is a decisive step in our journey towards maximizing the potential of the digital-ecosystem when powered by creativity at its core.”