The mandate entails Gozoop Dubai to strengthen the brand’s digital presence and create new avenues for consumer engagement.
Gozoop Dubai, a digital-first integrated marketing company has successfully won the Digital duties for Dubai international stadium. As part of the digital duties, Gozoop will manage the brand’s presence across social media. The Dubai International Stadium is a multi-purpose stadium in Dubai, United Arab Emirates.
Gozoop will be competitively working to ensure Dubai International stadium’s brand communication spearheads through the clutter of various other communications during the ongoing international cricket league season and also support the brand to communicate with their audiences effectively through campaigns, activations and also real-time fan engagement during live matches.
Along with providing communication strategies to strengthen brand awareness on digital platforms including social media and search engines, the association aims to integrate the digital presence and build content seamlessly across all platforms.
Speaking on the association, Yamini Menon, Creative Director, Gozoop said, “It’s been a blessing in disguise for us to win this mandate and work on the biggest cricket league despite the pandemic. Thanks to our rock-solid partnership with Ideatree advertising and previous association with Dubai Sports City, we were able to put a team in place for the project rather swiftly. While it’s unlike the usual buzz around the tournament and the stadium, it’s an interesting challenge in itself.”