KL Rahul’s lightning-fast stumping, the #GayleStorm, and the intense double super over between Kings XI Punjab and Mumbai Indians was finished with the topical moment being leveraged for brand creatives.
IPL is being widely talked about for raining super overs, dicey turn of events in matches, fast deliveries, and high scores. The topical waves created by moments like the double super over have been frequently used advantageously.
While few brands partake in fan conversations almost like discussing the game or cheering, few also bowl in product integrations.
This year’s IPL is observing more kinds of commercialization apart from the routine sponsorships, brand collaborations, and IPL-themed campaigns. High moments of the match are also being tapped by brands to stir conversations.
The super over lies among more of such moments such as Rahul Tewatia’s innings, Nortje’s delivery, and many more.