Blue Tribe Foods assigns integrated mandate to Chimp&z Inc

The account will be handled by the agency’s headquarters in Mumbai. Chimp&z Inc will be responsible for conceptualizing a 360° digital marketing strategy for Blue Tribe Foods.

The duties range from social media, creatives, performance, ORM, SEO, public relations, and web development, to an eCommerce platform creation, for Blue Tribe Foods.

Commenting on the win, Angad Singh Manchanda, CEO & Co-founder, Chimp&z Inc said, “Chimp&z Inc strives for challenges and there is no better challenge than establishing a niche brand like Blue Tribe in the digital world. Considering the recent demand for sustainable alternatives to meat, Blue Tribe has to step in armed and ready."

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He adds, "We aim to provide them with all the digital arms and ammunition needed through their journey. The end goal is to make Blue Tribe a household name from the substitute meats industry in all parts of India."

Speaking about the partnership with Chimp&z Inc for the digital launch, Sandeep Singh, Co-founder, Blue Tribe said, “About 60% of India’s population consumes meat, making the country a large meat market, and hence, a potential one for plant-based meat. Blue Tribe is founded with a conscious attempt to replace animals in the food supply chain for a sustainable and healthier future for generations to come. To establish our brand as a better alternative, we will have to raise awareness about the impact of animal agriculture and we decided to do so digitally. Chimp&z Inc’s pitch stood out as a complete strategy for the smooth launch of our brand into the market and people’s minds.”