Diwali 2020 Campaigns: Influencers & Creators Edition

Diwali 2020 influencers

Here’s a curated list of Diwali 2020 campaigns that leveraged creators and influencers to amplify the messaging and extend its scope.

Over the last few months, with brands and agencies finding it difficult to churn out campaigns with pre-pandemic efficiency, the importance of influencers has only grown. Equipped with basic tools, creators were able to dish out authentic narratives from within their homes, something that was relevant for their consumers who were also stuck at home. This dynamic has helped influencers raise their importance in the marketing mix of brands — adding new dimensions to Diwali 2020 campaigns.

For Araldite, Vishnu Kaushal was able to create a humourous tale to sell an adhesive, a key product used by consumers during the festive season as they take a stock of things at home while cleaning.

Several FMCG as well as consumer durable brands were able to create similar intriguing narratives. For Philips, which had launched a #KhushiyonKiLadi film, influencer campaign on Instagram helped add UGC and crowdsourced content aspects to the mix.

Kurkure partnered with Masaba to create special packaging for select influencers. Viviana Mall has been concentrating on getting people to visit the premises for shopping. Soulfull’s focus is on selling healthy snacks in customisable festive hampers.

Let’s take a look at some of the best festive campaigns we came across while scrolling through Instagram.


Viviana Mall



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✨ “My sister-like best friend of over 15 years was celebrating her first Diwali after getting married in her new home. So, I decided to make it a little special for her and bought her favorite kind of diyas (the ones we used to light up since we were kids) from a local vendor outside my lane. She really loved them and her smile made my Diwali all the more special!”- Priyanka Parmar @clumsyismynormal ✨ . Winners will be announced on Nov 12, so keep following and stay tuned! . Join #KhushiyonKiLadi and share your story for chance to get featured and win exciting prizes from Philips! Click on the link in bio. . #KhushiyonKiLadi #philipsindialimited #DiwaliSpecial #diwalivibes✨ #diwali @philipsindia @lbb.india

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Soulfull Snacks

Also Read: Brands adapt to the post-pandemic world with Diwali Campaigns 2020


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Did we miss out on a Diwali 2020 campaign that was propelled by influencers and creators? Do let us know at [email protected]