Bajaj Finserv partners with Mirum India for social listening services

As per the mandate, Mirum India will provide Social Listening, Social CRM & Online Reputation Management services from its Mumbai office for Bajaj Finserv.

Bajaj Finance Ltd, the lending and deposits arm of Bajaj Finserv, has appointed Mirum as its Social Listening partner.

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The brand has a product portfolio that spans across lending, insurance, systematic deposits, and wealth advisory. As part of the mandate, Mirum will provide Social Listening, Social CRM & Online Reputation Management services from its Mumbai office.

Hareesh Tibrewala, Joint CEO, Mirum India, said, “Winning the Bajaj Finance account is a feather in the cap for Mirum India. We are the pioneers in the Social Listening space in India with nearly a decade of experience. We aim to bring all our expertise to the table to provide a seamless Social Listening solution to Bajaj Finserv.”