As per the mandate, Mirum India will provide Social Listening, Social CRM & Online Reputation Management services from its Mumbai office for Bajaj Finserv.
Bajaj Finance Ltd, the lending and deposits arm of Bajaj Finserv, has appointed Mirum as its Social Listening partner.
The brand has a product portfolio that spans across lending, insurance, systematic deposits, and wealth advisory. As part of the mandate, Mirum will provide Social Listening, Social CRM & Online Reputation Management services from its Mumbai office.
Hareesh Tibrewala, Joint CEO, Mirum India, said, “Winning the Bajaj Finance account is a feather in the cap for Mirum India. We are the pioneers in the Social Listening space in India with nearly a decade of experience. We aim to bring all our expertise to the table to provide a seamless Social Listening solution to Bajaj Finserv.”