Twenty7 Inc. to handle branding responsibilities for IFFCO Kisan

Twenty7 Inc. will henceforth work towards supporting IFFCO Kisan with creative, branding, PR and content-related branding efforts.

IFFCO Kisan has entrusted Twenty7 Inc. with the complete branding responsibility, entailing content creative, strategies and PR services. The organisation has been Vocal for Local for over a decade now, helping farmers boost the agricultural practices in India. To realise the evolution of agriculture, IFFCO Kisan extends agriculture advisory service and ensures the distribution of different farm products and services.

On the occasion, Vibhas Mandal, HR Head of IFFCO Kisan Sanchar Ltd. said, “The Company was constantly in search of an agency that could align with our vision, aiding them to effectively communicate the message resonating with the ideology of the company. Owing to the testimonials and accuracy of services provided by Twenty7 Inc., the company has appointed the agency to create the desired visibility amongst the target audience.”

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Under the initiative, services such as Green Sim, IFFCO Kisan Agriculture Mobile App, Krishi Dev Gyan Mobile App, Kisan Call Centre Services, on-ground and online Farmer meets etc. have proved to be a powerhouse of knowledge, coming up with the latest information leveraging vast experiences. Latest technological solutions are deployed to help farmers improve the quality of output and enable forward linkages to the market.

“By understanding the needs of the client, Twenty7 Inc. effectively voiced the message of the brand by deploying a strategic approach and communication ideas to enhance the reception amongst the target audience,” added Nilayankur Bharti, Founder & Director of Twenty7 Inc.