Under the mandate, Pulp Strategy will manage the brand presence of Whirlpool across all digital platforms in SAARC Countries like Bangladesh, Nepal, Sri Lanka, and more.
As a part of the mandate, Pulp Strategy will handle digital communications by Whirlpool including building and managing technology, media planning, media buying, digital creative and content, and social media. The agency will also be responsible for planning and executing new digital initiatives for the brand.
Commenting on the association, Shivram B, Head SAARC, Exports & NB Unit, Whirlpool, said “Pulp Strategy has shown a deep understanding of the digital consumer journey and is aligned to our goals. We are looking to work with them closely to increase our brand preference and engagement across touchpoints in DCJ leveraging their creative prowess and data-driven approach.”
Association was kickstarted with Whirlpool’s new festival campaign for washing machines. The campaign for washing machines went live in Bangladesh as the market saw a surge in washing machine demand.
Commenting on the win, Ambika Sharma, Managing Director of Pulp Strategy said, “We take immense pride in the work we have done previously for brands across the business spectrum, ranging from emerging start-ups to global brands. We are delighted to partner with Whirlpool, the Whirlpool team is bubbling with energy and has a strong insight into their consumer subsets”.
She adds, “Whirlpool has powerful products on its portfolio, vibrant, fast-paced with immense potential in the digital space. In the coming times, we will focus on improving engagement and infusing technology into the current digital practice while we work towards strengthening the brand’s digital presence”.