As an ode to the music industry, Spotify releases its annual end-of-year campaign, Wrapped, expressing gratitude towards the songs and the artists who helped people navigate through 2020.
The ongoing pandemic impacted every facet of the life of individuals and industries. One of the most affected sectors has been the music fraternity that strived hard despite challenges. As an ode to these people, Spotify recently launched its year-end campaign, Wrapped to narrate the story of gratitude and resilience.
The intent of the campaign was to recognize as many of the people – artists, podcast creators, passionate listeners, and everyday playlist creators who kept people entertained, grounded, and informed brazing all the storms and obstacles in these times.
Based on the millions of conversations on social media around ‘appreciation’ and ‘compassion’, the ‘Wrapped’ campaign highlights how India ended 2020, on a good note. Through 3 digital films, Spotify displays fans showering gratitude towards their favorite artists of the year for the music that helped them navigate through 2020.
Furthermore, the campaign, in classic Wrapped fashion, also features OOH creatives across Mumbai and Delhi that leverage data-backed insights and trends to highlight India’s quirky audio streaming habits this year.
Finally, ‘#2020Wrapped, on a good note’ also comprises digital creatives that tap into India’s unique moods and moments of the year. After all India, it’s time to wrap up 2020 on a good note.