New Update
![Twitter Snapchat](https://img-cdn.thepublive.com/fit-in/1280x960/filters:format(webp)/socialsamosa/media/post_banners/p1K8X8xR41o7Vx1pIWXz.png)
The platforms have partnered to leverage overlapping users who have a presence on both apps- Snapchat & Twitter, and also give them a way to move away from screenshots and drive engagement from one place to the other.
Oh snap! 👻
— Twitter (@Twitter) December 10, 2020
Sharing Tweets directly to your Snapchat Stories is now easier than ever. Rolling out today on iOS! pic.twitter.com/0LIHQhmCKu
The integration has been rolled out on iOS, with anticipation for Android. The functionality is available to Public accounts and not Protected Tweets. Twitter also mentions that they would be testing an option to share Tweets to Instagram Stories with a small group of users.
Users on iOS can tap the share icon on a Tweet, and then select the Snapchat icon in the share menu to create a sticker. The Snap will link back to the Tweet on Twitter where users can see the whole conversation and also interact with the Tweet.
Social media users are already familiar with the popularity of Tweets on most platforms aside from Twitter, given the number of screenshots of Tweets that surface on Instagram, Facebook, and more platforms, to the extent that certain Instagram Pages thrive on screenshots of Tweets.
This practice has not been fruitful for Twitter, as users get access to the Tweets without being on the platform, and the engagement doesn't reach the Tweet on Twitter, as it ideally should.
The microblogging platform has been well aware of this problem for a while and has taken a dig at platforms on several occasions, but had never addressed it with a solution.
PLEASE WEAR A MASK
— Twitter (@Twitter) September 4, 2020
...also if someone can screenshot this and post it on IG that would be great
The functionality would close this gap to a certain extent and expectantly incerase engagement on Twitter. We may also expect Twitter partnering with more platforms, and more of such integrations or functionalities, where users are able to embed a Tweet into a post.